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Office for Students funded campaign launches

Office for Students funded campaign launches


This September the College of Podiatry, in partnership with the Office for Students, will launch a digital marketing campaign to raise awareness of, and promote careers in podiatry and three other Allied Health Professions, Orthoptics, Prosthetics and Orthotics and Therapeutic Radiography. 

This campaign is funded by the Office for Students in England, and the main campaign will be targeting potential students in England with paid social media advertising. The advertising will be supported with communications, materials and social media activity which will have a UK-wide reach.

The College of Podiatry has worked with the award-winning marketing agency Redhouse to research and design a campaign that will promote the great work podiatrists do; and highlight the many benefits of a career in podiatry. We are incredibly grateful to all those members who took part in surveys and student focus group sessions as part of the development of this campaign - thank you all for sharing your knowledge and experiences of the profession.

Campaign materials will be available for members to download and share on their social media feeds from Friday 28th September onwards and we’re calling on all members to get involved in the campaign, to shout loud and proud about our great profession and help us to inspire more talented people to choose podiatry as a career. Look out for information on social media and our website. 

For more information about the SIHED programme, head over to our dedicated webpage www.cop.org.uk/sihed.

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